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New B2B table stakes: account-based marketing
One indication of the increasing popularity of account-based marketing technologies is the hundreds of millions of dollars venture capital and private equity firms have invested in ABM applications in...
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Three ways to win sales with speed and customer experience
Loretta Faluade Technology has redefined brand loyalty. Regardless of whether your business is B2B or B2C, ‘best-in-class’ products are no longer the singular, sure-fire way to win customers. In fact,...
View ArticleAmid coronavirus, communicate with customers, experts say
Managing a B2B ecommerce enterprise successfully—and addressing inventory management, customer service and marketing issues coming in the wake of the coronavirus—requires companies to be nimble and...
View ArticleHow Online Retailers Are Responding To Coronavirus
The coronavirus pandemic has created an unprecedented challenge for ecommerce merchants, creating problems for some retailers and opportunities for others. With many physical stores closing, online...
View ArticleKey Findings from the 2020 How to Boost Conversion Rates Report
Conversion remains one of the most important key performance indicators, as it serves as the direct link to revenue. Conversion remains one of the most important key performance indicators, as it...
View ArticleWhy sales reps can help B2B sellers win online
Sales representatives that serve as proactive advisors to a buyer’s business can boost online sales, increase customer retention, and help suppliers better weather economic downturns, says a new report...
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Another coronavirus twist: Watch your sales tax duties
As the new coronavirus disrupts markets and supply chains, it’s also adding a new layer of concerns for online B2B as well as B2C sellers on top of an already complex set of tax-collection rules across...
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Breaking down business silos for better B2B customer experience
Rich Minns As the “experience economy” continues to permeate businesses and organizations, B2B customers increasingly want the same level of shopping experiences they encounter in their...
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